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The web page conversations2013.scrp.ca states the following, "192; propos de la SCRP." I saw that the webpage also said " Liste des ouvrages des conférenciers." They also said " Faits saillants de la conférence. La conférence au jour le jour. Allocution du Collège des Fellows. Assemblée générale annuelle et Assemblée des dirigeants. Six 6 ateliers du matin et de mi-journée." The meta header had Conversations 2013 - Change the Conversation as the first optimized keyword. This keyword is followed by CPRS, Conference, and canadian public relations which isn't as important as Conversations 2013 - Change the Conversation. The other words conversations2013.scrp.ca used was 2013 Canadian Public Relations Conference in Ottawa.